Christos Koritos

Associate Dean of Academic Programs, Academic Director of the MSc in Marketing
Professor of Marketing

MSc in International Business and Management,MSc in Strategic HRM,MSc in Marketing ,MSc in Tourism Management,Online MBA Executive Development

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PhD in Marketing, Athens University of Economics & Business
MSc in Marketing, Stirling University
BSc in Business Administration, Athens University of Economics & Business

Short Bio

Dr. Koritos has teaching and research interests in the areas of Consumer Psychology, Marketing of Services, Advertising, Corporate Social Responsibility, and Strategic Management.

His research focuses on consumer adoption of innovative distribution channels, consumer perceptions of quality in well known versus private label brands, rhetoric in advertising, and attitude formation and change. His research appears, among others, in the Journal of Product Innovation Management, Journal of Business Research, European Journal of Marketing, International Journal of Bank Marketing, Advances in Advertising Research, as well as in proceeding of peer-reviewed international conferences.

Dr. Koritos has previously taught the subject of marketing at The American College of Greece, Athens University of Economics & Business, Cyprus International Institute of Management, Greek Open University and Hellenic Management Association.

He is an active member of scientific associations and reviewer for academic journals and conferences in the field of Marketing. Dr. Koritos has undertaken consulting work for more than 20 Greek and multinational companies while he has participated in projects funded by the European Union.

Selected Publications

2018

Kaminakis, K., Karantinou, K., Koritos, C., & Gounaris, S. (2019). Hospitality servicescape effects on customer-employee interactions: A multilevel study. Tourism Management, 72, 130-144.

Christos Koritos

Boukis, A., Koritos, C., Daunt, K. and Papastathopoulos, A. (2020). Effects of customer incivility on frontline employees and the moderating role of supervisor leadership style. Tourism Management, 77.

Christos Koritos

Papastathopoulos, A., Koritos, C. & Mertzanis, C. (2021). Effects of faith-based attributes on hotel prices. International Journal of Contemporary Hospitality Management, 33(8), 2839-2861.

Christos Koritos

Trompeta, M., Karantinou, K., Koritos, C. & Bijmolt, T. (2022). A meta-analysis of the effects of music in tourism and hospitality settings. Journal of Business Research, 138, pp. 130-145.

Christos Koritos

Boukis, A., Koritos, C., Papastathopoulos, A., & Buhalis, D. (2023). Customer incivility as an identity threat for frontline employees: The mitigating role of organizational rewards. Annals of Tourism Research, 100, 103555.

Christos Kouritos

Batsakis, G., Mohr, A., Konara, P., & Koritos, C. (2023). The Effect of Foreign Divestment on Subsequent Firm Performance: The Moderating Role of Spatial and Temporal Dispersion of Prior Divestment Experience. British Journal of Management.

Christos Koritos

Papagiannakis, G. E., Vlachos, P. A., Koritos, C., & Kassinis, G. I. (2024). Are publicly traded tourism and hospitality providers greenwashing? Tourism Management, 103, 104893.

Christos Koritos

Boukis, A., Harris, L., & Koritos, C. D. (2024). “Give me an upgrade or I will give you a bad review!” Investigating customer threats in the hospitality industry. Tourism Management, 104, 104927.

Christos Koritos

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