As Head of Wedia's Digital Business Unit for the past five years, I have built and scaled a high-performing team, developed innovative digital marketing products, and driven sustainable growth through data-driven methodologies. 

Concurrently, I lead the Digital Content Team at Generali Insurance, blending strategic vision with operational excellence. With over 15 years of experience spanning roles such as Business Analyst, Project Manager, CX/UX Consultant, and Business Development Advisor, I have successfully delivered diverse projects across industries, fostering holistic digital business mindsets within my teams. 

As a Digital Marketing lecturer at ALBA Graduate Business School for over eight years, I am passionate about sharing knowledge and mentoring the next generation of leaders. I love beeing part of large-scale projects from concept to execution, crafting solutions that integrate human behavior with innovative technologies to achieve measurable business outcomes. 

 Looking ahead, I aspire to further explore the intersection of human-centric design and business innovation, creating impactful strategies that resonate with audiences and drive value.