Ioannis Theodorakis

Associate Professor, MARKETING, PARIS SCHOOL OF BUSINESS

B.A. Management and Business Administration, University of Piraeus
M.Sc., Ph.D. in Marketing and Communication, Athens University of Economics and Business

Short Bio

Ioannis G. Theodorakis (Ph.D.) is an Associate Professor in Marketing at Paris School of Business, a Visiting Affiliate Professor at Universidad de las Américas Puebla (UDLAP), and an Affiliate Professor at ALBA Graduate Business School, The American College of Greece.

His research interests include anthropocentric issues such as psychological responses to marketing stimuli dependent on consumer psychographic predispositions, as well as business-strategy topics such as the conceptual and empirical investigation of marketing strategic orientations.

His work has been published in renowned scientific outlets such as Journal of Business Research, Industrial Marketing Management, and Journal of Advertising as well as in many proceedings of peer-reviewed international conferences (e.g., American Marketing Association, Academy of Marketing Science, American Academy of Advertising, and European Marketing Academy).

He regularly acts as an ad-hoc reviewer for many journals, while he also serves at the Editorial Review Board of the Journal of Advertising.

Selected Publications

Theodorakis G. I. & Painesis G. (2018). “The impact of psychological distance and construal level on consumers’ responses to taboos in advertising,” Journal of Advertising, 47 (2), 161-181

Ioannis Theodorakis

Stathakopoulos V., Kottikas G. K., Theodorakis G. I. & Kottika E. (2019). “Market-driving strategy and personnel attributes: Top management versus middle management,” Journal of Business Research, 104 (November), 529-540

Ioannis Theodorakis

Kottika E., Özsomer A., Rydén P., Theodorakis G. I., Kaminakis K., Kottikas G. K. & Stathakopoulos V. (2020). “We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis,” Industrial Marketing Management, 88 (July), 352-365

Ioannis Theodorakis

Stathakopoulos V., Kottikas G. K., Painesis G., Theodorakis G. I. & Kottika E. (2022). “Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy,” Journal of Business Research, 139 (February), 1240-1254

Ioannis Theodorakis

Theodorakis G. I. & Painesis G. (2022). “Ad eroticism from a psychological distance perspective: An investigation of its effects in light of consumers’ sex, ethical judgments and moral attentiveness,” Journal of Business Research, 142 (March), 524-539

Ioannis Theodorakis

Alba - Official Website