This course aims to help you acquire the necessary skills in order to understand the principles and processes of revenue management. More specifically, you will be able to define the strategic thinking of how to capitalise demand and drive revenue to your business, understand the importance of revenue management and apply various pricing techniques, acquire the necessary skills in order to manage supply based on demand, understand the basic principles of demand forecasting and apply dynamic pricing. Then you'll discover ways and the latest technology solutions to automate and accelerate your day to day business. This knowledge will help develop skills for managing revenue and work seamlessly and effectively with the rest of the commercial team in order to achieve desired results. By completing this course, you will be able to evaluate the type of business you are managing, understand your market audience and come up with the right strategy for success, as you will gain knowledge, develop your strategic thinking, but also the skills a professional needs to be able to recognize challenges, and make sound decisions applying revenue management techniques.

By completing the course, you will be able to:

• Understand basic principles and processes of revenue management
• define strategic needs of how to capitalise on demand and drive revenue to your business
• develop various pricing techniques and understand the impact of events to revenue management strategy
• apply technological tools to speed up and sophisticate your day to day business
• learn how working with the entire commercial team is essential for success

Week 1:

Unit 1. Introduction and importance of Revenue Management

Unit 2. Strategic Pricing, capitalising on deman

Week 2:

Unit 3. Demand predictions, forecasting, pricing techniques

Unit 4. Technology & teamwork

A range of teaching techniques and materials, appropriate to the course topics and objectives, will be used both synchronously and asynchronously. These include:

• videos created by instructors
• text in an interactive format
• use of articles, references to relevant material
• group and individual activities
• 2 asynchronous discussions and exchange of views on various topics related to current trends
• quiz
• 2 live classes

The course is addressed to those involved in the process of hotel management and commercial decisions. The training is particularly useful to a wide range of professionals, such as:

• Revenue Managers
• Managers and Department Heads of Marketing, Sales, eCommerce, and hotel General Managers
• Hotel Executives who wish to refresh their knowledge and skills
• Graduates who pursue a career in Revenue Management and wish to understand more of the scientific, academic and practical side of the process