This course explores key aspects of managing people in tourism organizations, including motivation, engagement, teamwork, leadership, emotional intelligence, cultural awareness, and change management. Each session blends classical and modern concepts, drawing on foundational theories and real-world case studies from the tourism sector to provide practical insights and applications.

This course equips students with a strong foundation in marketing management within the tourism industry. It fosters an analytical perspective and a critical understanding of key marketing concepts, models, and tools as they apply to tourism organizations. Through case studies and real-world examples, students will explore the practical relevance of marketing theories for tourism managers. They will also be encouraged to apply these theoretical frameworks to real-life marketing scenarios within the tourism sector.

The purpose of the workshop is to address the question ‘what is the skill of writing?’. According to the American writer Edwin Schlossberg, “the skill of writing is to create a context in which other people can think”. The workshop explores this statement. This exploration and subsequent understanding is of paramount importance for any business activity, since much of the communication in the business world takes place in writing, usually within tight deadlines, ranging from short, simple e-mails to long, rich documents. The salient gain of the participants from the workshop is the understanding of different modes and purposes of writing, as well as of different types and purposes of documents. The main topics covered during the workshop include: the requirements of different types of documents, such as reports, case studies, research papers and proposals, proper referencing, and the research process.

This course equips students with the knowledge and skills needed to understand and utilize financial and accounting information for effective decision-making. Key topics include the role and branches of accounting, users of financial information, the accounting cycle, and financial statements. Students will also explore techniques for analysing and interpreting financial statements, the fundamentals of management accounting, cost concepts, cost-volume-profit analysis, cost allocation, and investment appraisal methods such as Net Present Value (NPV) and Internal Rate of Return (IRR). Emphasis is placed on the application of these concepts within the hotel and tourism industry through real-world examples and case studies.

This course examines the theoretical and practical aspects of crisis management in the tourism sector. Students will explore crisis identification, prevention, response strategies, and recovery processes, with a focus on the specific challenges tourism businesses face during natural disasters, health crises, political instability, and other unforeseen events. Additionally, the course highlights the strategic importance of corporate reputation and introduces fundamental methods of risk and reputation management.

The hospitality and tourism industry is among those most impacted by digital advancements, with the travel sector being an early adopter of digital marketing. As technology continues to influence traveller behaviour, businesses must continuously adapt and refine their strategies. This course provides a comprehensive overview of the digital marketing landscape, exploring key channels and their applications. It delves into three specific areas - (1) Website and landing page architecture, (2) Social media strategy, and (3) Social media campaigns - offering students in-depth insights through case studies and real-world scenarios. Each channel is complemented by a hands-on workshop where students apply concepts and models discussed in class to create practical deliverables. The course aims to equip students with a dynamic mindset for managing digital marketing projects, preparing them to navigate the ever-evolving digital landscape effectively.

Building upon the foundational concepts introduced in the Introduction to Tourism Management course, this course takes a deeper look at the economic, socio-cultural, and environmental impacts—both positive and negative—of the tourism industry. It highlights the interconnected nature of these impacts, emphasizing the need for strategic approaches to maximize benefits while minimizing costs. Students will explore key sustainability principles, potential challenges, and essential management tools and methods. The course also fosters critical reflection on the role and responsibility of various stakeholders in implementing sustainable practices within the tourism and hospitality industry. These concepts are brought to life through an in-depth case study of the Ninki Nanka Trail in The Gambia.

This course explores key aspects of supply chain management, including supply chain coordination, supplier selection, purchasing methodologies, contracting, material forecasting, and safety stock management. It also examines service design strategies that enhance supply chain efficiency. Emphasis is placed on best practices that drive effective, customer-responsive supply chain processes—ensuring high-quality service delivery at competitive costs while maintaining strong financial performance within environmental, ethical, and legal frameworks.

The Dissertation is an independent research project that allows students to explore a topic of personal interest within a faculty member’s area of expertise. Throughout the process, students will develop essential research skills, including designing a detailed research plan, conducting a comprehensive literature review, identifying key research questions, and transforming them into empirical inquiries. They will learn to justify and apply appropriate research methodologies, analyze financial or social data, and synthesize their findings into a well-structured report. The final dissertation will include a literature review, research questions, methodology justification, data analysis, and a discussion of findings in relation to existing research and methodological considerations.

The Entrepreneurship in Tourism course guides students through the process of creative thinking, idea generation, and problem-solving, with the ultimate goal of developing a business plan for a new venture. The course begins by enhancing students' creativity and opportunity recognition skills, equipping them to identify and assess dynamic business prospects. Additionally, students will participate in an Event Management workshop, covering key concepts such as event characteristics, classifications, pitching strategies, and essential management tools. Through case studies of various event types, they will gain practical insights. Finally, students will have the opportunity to design and pitch their own event, applying their entrepreneurial ideas in a real-world context.